Diversity is #GENERATIONTK: Exclamation mark for more diversity
Educator, decision-maker or freshman: when we hear terms like these, we form - often hastily - approximate images of the people named. But these images often turn out to be wrong. Who says that first-year students always have to be young? Or that educators are mostly female? For us at thyssenkrupp it is clear: stereotypes have no place here! We therefore address stereotypes openly, refute them and promote the diversity of our #GENERATIONTK employees. Because what matters to us is what they do - not what others think about them.
Educator, decision-maker, or beginner: when we hear terms like these, our minds often form - too hastily - approximate images of the people they refer to. But these images often turn out to be wrong. Who says that beginners always have to be young? Or that educators are mostly female? For us at thyssenkrupp, one thing is clear: Stereotypes have no place here! That's why we openly address stereotypes, refute them, and promote diversity among our #GENERATIONTK employees. Because it's what moves them that counts for us - not what others think about them.
Because we are convinced that the strength of a company lies in the diversity of its employees. By connecting people from different backgrounds and experiences, we create a dynamic and inspiring working environment that benefits from a wealth of experience as well as fresh and innovative ideas. We firmly believe that all our employees bring unique skills and perspectives that enrich and advance our company. After all, this is what unites our #GENERATIONTK: the will to make a difference!
New campaign celebrates diversity at thyssenkrupp
This self-image and our corporate values are also reflected in our new thyssenkrupp employer branding campaign Diversity is #GENERATIONTK. Numerous motifs tell the stories of our colleagues. For example, there is a colleague who, even at her young age and with her supposed inexperience, is clearly a "decision-maker" for us. We firmly believe that it is precisely the combination of youthful curiosity and years of experience that allows us to fully exploit our strengths.
Another strong motif is that of the male educator. A contradiction? Not for us! For us, the distribution of roles is based on lifestyle and not gender. Because for us, a career is not a question of gender, but of motivation. And that's exactly why we make a difference. Together. Also in the promotion of our talents in training.
Our Diversity is #GENERATRIONTK campaign is not just an exclamation mark for more diversity. It is also a clear commitment to a working environment based on openness, equal opportunities and respect. By promoting and celebrating the talent of each individual, we not only want to foster a diverse workforce, but also drive positive change in society.