Products and solutions, 2009-10-29, 10:58 AM
Bilstein voted 'Brand of the century'
On 15th October the 2010 edition of the German 'Brand of the century' award was conferred in an official ceremony at the Frankfurt Book Fair. BILSTEIN gained this coveted award in the category 'Shock absorbers' and from now on is one of the 250 German 'brands of the century'. The company's nomination is an important confirmation of BILSTEIN's high quality and performance in the field of suspension technology. The award was presented by Dr. Florian Langenscheidt, whose subsidiary 'Deutsche Standards' publishes the reference book 'Brands of the century'. According to Dr. Langenscheidt in his eulogy "All award-winning brands represent the whole of their industry. Anyone who thinks of an industry thinks of this particular brand."
The advisory panel of experts consists of representatives from such renowned institutions as the German Marketing Association, The Boston Consulting Group, the magazine 'Absatzwirtschaft', Publicis and Momberger BrandNet, as well as Jean-Remy von Matt and Prof. Dr. Herbert Meffert. The English and Chinese language editions are published as part of the initiative 'Germany - Land of Ideas' and are distributed worldwide, with an initial print run of 70,000 copies.