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Company News, 2012-02-29, 11:02 AM

The 2012 IdeasPark is coming to Essen

The IdeasPark, the technology and education summit, will take place in the heart of the Ruhr: From August 11 to 23, an area of 60,000 square meters at the Essen Exhibition Center (Messe Essen) and Gruga Park will be given over to the fascination of technology. There will be something for the whole family, and admission is free on all days. The IdeasPark is being organized by the ThyssenKrupp Group with support from the state of North Rhine-Westphalia and more than 120 partners from research, science, education and business and is expected to attract around 400,000 visitors.

The goals of the IdeasPark are to spark enthusiasm for technology and innovation, encourage technical creativity and let visitors see for themselves the importance of new technical developments for the future. Against the background of global population growth, climate change, increasing raw material consumption and dwindling resources, we need responsible, well-educated people to meet the challenges involved.

As an international technology group, ThyssenKrupp is aware of its responsibilities. “The 2012 IdeasPark is a symbol of sustainability and addresses the current challenges of population growth, urbanization and globalization. And it looks at the question of how we can balance resource efficiency and environmental protection. This presents us with tasks which society and we as a company can only master with technical innovations. The IdeasPark shows the solutions being developed by scientists, researchers and businesses – for people to try out and discover for themselves,” says Dr. Heinrich Hiesinger, Chief Executive Officer of ThyssenKrupp AG. Following previous events in Gelsenkirchen, Hanover and Stuttgart – which attracted more than 540,000 visitors in total – this unique technology experience is now being held for the fourth time.

The IdeasPark concept is a success – partly because of the many partners who identify with the event. Under the motto “Unbelievable, but IdeasPark”, this year will see the involvement of numerous universities, technical colleges, associations, initiatives and educational institutions. Institutes of the Fraunhofer and Max Planck Societies and the Leibniz Scientific Community will be taking part. Alongside the Federal Ministry of Education and Research, several state ministries from North Rhine-Westphalia will also be partnering the IdeasPark: “The state government of North Rhine-Westphalia will give the 2012 IdeasPark every possible support, because it provides a unique forum for engaging with young people, getting them interested in science, business and technology and encouraging them to take up studies or vocational training in an area of major importance for the future of the state of North Rhine-Westphalia as a center of business and industry,” explains Premier Hannelore Kraft. Further partners include numerous companies such as Daimler, Microsoft, Siemens, Deutsche Telekom, Trumpf, Ford, 3M Deutschland and Zeiss. Dialogue is a key element of the IdeasPark: Opinion-forming and an open exchange with educational, political and business leaders play a central role. Several hundred scientists, researchers, engineers and educationists will be on hand to look after visitors, present experiments and explain their projects.

A creative city park with various quarters

The IdeasPark takes new approaches – away from traditional exhibition or conference structures. The event is free of advertising and open to all. Visitors embark on a fascinating journey of discovery through imaginatively designed landscapes and quarters with enticing names such as the “AeroDrome”, the “RoundAbout”, and the “EnergyPark”, where the IdeasPark will present innovative solutions to challenges such as climate change, renewable energies and mobility. The emphasis is on interaction. Throughout the IdeasPark, visitors are invited to carry out their own experiments and make their own discoveries.

There will be highlights for all the family in the IdeasPark Arena. Alongside daily infotainment shows and lectures at the family university, on six days this will also be the venue for the “Days of Innovation”. Free tickets to these technology shows can be won in IdeasPark lotteries or from media partners.

A further highlight will be the Ideas Sounds concert, where popular bands will take the stage with young up-and-coming musicians.

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