Company News, 2004-03-31, 02:00 AM
ThyssenKrupp and PUR: Successful cooperation continues in 2004 / Main prize in PUR tour competition 2003 presented
ThyssenKrupp and Germany`s most successful pop group PUR are continuing their cooperation, begun in 2001. The highlights in 2004 will be two PUR Classical concerts at Arena AufSchalke on September 3 and 4, when the multi-award-winning band will present specially arranged classical versions of their best songs with the backing of a 40-piece orchestra. Their partner once again will be ThyssenKrupp.
The company supported PUR at all the concerts in the band`s successful 2003 tour. ThyssenKrupp not only featured on posters, concert tickets and at the concert venues themselves, but also integrated the tour partnership in its overall communications, including for example radio commercials and a joint website (www.purundthyssenkrupp.de).
The tour competition met with a huge response. The winners have now been determined. First prize went to Barbara Tollhausen from Grevenbroich. The nineteen-year-old received an exclusive ThyssenKrupp "SMART" from ThyssenKrupp AG Chief Executive Professor Dr. Ekkehard D. Schulz and PUR singer Hartmut Engler at a presentation ceremony at Schloss Landsberg in Essen-Kettwig. A prize draw was also held for two VIP tickets and two seat tickets for the PUR Classical concerts in September 2004 as well as copies of PUR`s latest album "Was ist passiert?" The names of the winners will be published on the www.purundthyssenkrupp.de and www.pur.de websites on Wednesday, March 31, 2004.
ThyssenKrupp and PUR can point to a number of extremely successful joint projects since their partnership began in January 2001. For example the band was so impressed by ThyssenKrupp`s appealing image campaign that they allowed their music to be used in advertising for the first time. PUR`s hit song "Abenteuerland", which plays a key role in the company`s TV commercials and image films, and a concert for more than 10,000 employees have helped create a new corporate identity. Encouraged by the huge success of "Abenteuerland", PUR released an English version called "Never-Neverland", which is being used in the company`s international advertising.
Dr. Jürgen Claassen
Corporate Communications, Strategy, and Executive Affairs
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