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Strategy & targets

thyssenkrupp – a diversified industrial group

As a diversified industrial group we work with our customers to develop high-quality products and services and advanced technologies.

We are focusing increasingly on profitable capital goods and service businesses in global growth regions and sectors. Our aim is to generate strong and stable earnings, cash flow and value added.

We use our engineering expertise to leverage the business opportunities presented by “more” and “better.” - Together we create value and a competitive edge for us and our customers.

Driven by demographic change, urbanization and globalization, demand for “more” is increasing. At the same time there is a growing need for “better” solutions: We need to use resources more efficiently, reduce the environmental impact of producing consumer and capital goods, and build more sustainable infrastructure. Moreover, an increasingly connected world requires smart products and solutions.

Business opportunities for thyssenkrupp

Business opportunities for thyssenkrupp – our "More and better" strategy

Since 2011 the Strategic Way Forward has been the roadmap for our diversified industrial group. We utilize our combined strength to realize innovations and efficiency gains. Our aims are reflected in our new logo and brand promise: engineering.tomorrow.together.

The action areas of the Strategic Way Forward

  • Culture change: We work in a matrix structure and have set ourselves high standards in our mission statement. Alongside a strong focus on customers and performance these include full compliance with the law and internal policies, and excellent governance.
  • HR strategy: The aims of our HR work are to strengthen collaboration and trust and to promote training and talent development.
  • Performance orientation: For all our businesses, we have set clear targets based on peer benchmarks for earnings, cash flow and value added. The initiatives and measures to achieve them are combined in our Groupwide efficiency program “impact.”
  • Customers and markets: We want to grow with our markets and focus even more strongly on our customers’ present and future needs.

Strategic Way Forward

Strategic Way Forward
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