The ThyssenKrupp brand
A company's brand is its visiting card. It provides an immediate visual impression, giving a company an unmistakable identity throughout the world.
Our ThyssenKrupp brand stands for unity and strength, and also for the quality of the Group's products and services.
It symbolizes the international significance and globality of the Group, expresses dynamism, strength for the future and innovation, and provides a common element uniting all employees around the globe. Instantly recognizable, it guarantees clear differentiation on the market.
The brand is also designed to ensure the continued existence of our traditional identity elements – the Thyssen Arch and the Krupp Three Rings.