Brand campaign
She's one of us. He's one of us.
"Developing the future" is the core message of the ThyssenKrupp image campaign which has been running successfully for 7 years. The aim of the new brand campaign launched on March 7, 2008 is to further enhance the company's reputation and the Group's attractiveness to university graduates.
The TV commercials for the "One of us" campaign portray ThyssenKrupp employees both at work and in private. The first three commercials and three print ads show fascinating technology: the construction site of an ultramodern skyscraper in Shanghai, a mining system for oil sands in Canada, and a research center in Duisburg developing system solutions for the automotive industry. The employees presenting the campaign are from Egypt, Australia and the USA and demonstrate the importance of international team work at ThyssenKrupp.
The commercials for the brand campaign will initially run at peak viewing times on the major German TV networks from March to July 2008. Print ads will appear in selected magazines and daily newspapers.
Our TV commercials and print ads are part of "Discovering future technology", a broad-based program of information and dialogue initiated by ThyssenKrupp to demonstrate the importance of innovative technology in our daily lives and encourage people to become actively involved in shaping future technology.
Central to our initiative is the "Ideas Park", a technology experience aimed in particular at young people, families and school students. More than 260,000 visitors have already taken up our invitation to glimpse behind the scenes of research and development, to experiment and to make discoveries.
The first Ideas Park was held in Gelsenkirchen in September 2004, the second at the EXPO exhibition site in Hanover in May 2006. This major event will continue to take place every two to three years in the future at different venues; preparations are underway for the next Ideas Park in Stuttgart in May 2008.
